When you're making something for your crowd, you're hoping for some awesome reviews, but when you do it for your company, you're looking for more buyers! It's not a straightforward feat to affect the clients. You may use online whiteboard animation or video production tools to create your videos, but you need a clear message in your video to influence your audience. A message that pushes the consumer to use your product will never be a success. What you need to do is to make them know that they need you! Explaining to them their issues and the source of the issues could be more effective if they know it, you should reinforce the need to eliminate the root cause and fix the issue, and that's when you should include your company and make them feel the intense need to recruit you. Are you going to check it out with your video?